You may or may not have heard that Planet Fitness is having an issue. They let a tranny into the women’s locker room and when a woman took a picture and complained about it to management, they cancelled her membership. There were calls for a boycott and all sorts of stories trying to ‘soften’ the blow saying she was cancelled for taking pictures not because she complained. I say that’s just semantics. Even had she not taken that picture you know they would have cancelled her membership anyway.
Planet Fitness lost a shit-ton of value over the next few days, over $400 million, as people left, cancelled memberships and they generally just got lots of bad publicity. Amid this drop in value, they decided that they were going to hire a new CEO. The quest began. After much searching, they decided that they were going to hire Colleen Keating. Who is Colleen Keating?
Apparently Planet Fitness wants to insure even MORE dick in women’s locker rooms. Colleen Keating headed FirstKey Homes for the past four years, where she signed onto the “CEO Action for Diversity & Inclusion pledge,” which promises to continually strive to diversify our workforce, hiring through a DE&I lens to find talent in multiple locations and backgrounds. In LinkedIn post from two years ago she said she signed the CEO DEI pledge “to crystallize my unwavering commitment to advancing #diversity, #equity and #inclusion in the workplace and the communities we serve.” In a 2022 interview with Triple Pundit, Keating said ensuring the corporate DEI push isn’t just a flash in the pan but “starts with DEI being embedded in a company’s culture and clearly demonstrated in words and actions across the organization. When we stop thinking about DEI as a ‘program’ and recognize it as an imperative that’s woven into the very fabric of our company then DEI can’t be a half-measure or a failure.”
Instead of hiring the most bland, plain and controversy-free but competent individual they could in order to try and calm the situation, they said ‘Hold my beer…”. Why do companies do this?
The Pissed Off Printer 